iCrossing is a unit of Hearst Corporation, one of the nation’s largest diversified media companies with its headquarters in New York. Led by Don Scales, President and CEO, we have 750 employees in 18 offices globally. Our clients include such recognized brands as The LEGO Group, Epson America and Toyota, and 40 Fortune 500 companies, including The Coca-Cola Company, MasterCard and FedEx. While our roots are in search engine marketing, we have continued to expand our services to provide holistic digital marketing solutions that better meet the needs of our clients. We combine search, social media, website development, market research, analytics and mobile services to create digital marketing programs designed to help global brands connect with their customers. For more information, please visit www.icrossing.com.

iCrossing is looking for a motivated individual to join our San Francisco Search Media team as a Associate Director. In this experienced level position, working in the dynamic interactive marketing industry, you will work closely with cross-discipline client account teams in meeting and exceeding client goals.

Associate Directors are experts in the field, possessing a broad set of media, marketing and management skills and have ownership and direct responsibility for management within the media group on key accounts and overall for a team. The Associate Director oversees their team in the development of strategy and writing of media plans to meet client’s marketing objectives and the subsequent negotiation, implementation and performance analysis. Associate Directors are part of the core account team and maintain a strong relationship with the client and internally across all disciplines.

Major Job Accountabilities:

* Core contributor to strategic initiatives. Articulates departmental and iCrossing’s view on customer segmentation, media strategy tactics and execution. Ensures that strategies align with objectives and objectives of projects are met.
* Oversee development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
* Responsible for comprehensive management of assigned accounts within the media department with minimal oversight. Typically, this includes the management of industry/category knowledge, media planning, media negotiations and implementation, performance tracking and analysis and various associated projects.
* Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications
* Assume substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
* Assume ownership of client questions and issues related to media; serve as day-to-day contact
* Work closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and iCrossing’s quality levels are maintained.
* Responsible for oversight of all program budgets, including staffing and resource requirements. Has substantial role in management of department resources across accounts and from an overall revenue management perspective.
* Assume broader role in key departmental or company initiatives
* Promote/sell media department capabilities across teams/company
* Manage the work of Media Strategist, Senior Media Managers, and Media Managers providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members

Skills / Requirements:

* Bachelor’s degree in a related field required
* Additional education desired
* Minimum of 5 years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department).
* Extensive online media experience is an absolute requisite.
* Extensive hands on media experience required (on and off-line).
* Management experience is required, with a minimum of 3 years in a management role.
* Proven leadership ability and previous client relationship experience required.
* Thorough knowledge and understanding of interactive media (all channels and pricing models
* In depth understanding of media planning, negotiation,Ø implementation and performance analysis
* Superior supervisory and management skills
* Proficient computer and media research skills (e.g., Word, Excel, PowerPoint, MRI, CMR, etc.)
* Exemplary communication skills (persuasive written, compelling oral)
* Time management and problem solving skills
* Proficiency in managing numbers

Apply online at: https://careers-icrossing.icims.com/jobs/1328/job

• Compensation: Negotiable
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